With the explosion of social media usage, we are feeling extreme pressure to be where our customers are. Most of our social media activity involves inviting customers to our home pages with links and such and we are also recruiting Facebook and Twitter followers. At the same time the customers are far more pragmatic and want value to their time, attention and data. It is time to get involved to understand our customer needs to reach their hearts and provide them with better services. So how do we provide value in our solutions?
Chris Skog (Twitter)