My question is not how to use all new ways and tools (e.g. social media etc.) in work and in communication both with customers and with colleagues. My question is: how to get out of ones comfort zone in the first place and still plan and implement the changes and innovations in the professional field when your colleagues and clients are satisfied and happy with the current situation and solutions? How to overcome ones conservatism, both of librarians and of their clients? Maybe also a question how to keep the balance between “old” and “new”?