Sara Lind: How do we communicate in a digital library?

I work with communication at a University Library in Sweden. Mostly there’s communication in an external point of view, to our end users, but to have a good communication to users there’s also got to be good communication within the organization.

I have several key questions I would like to discuss. How do you get “everybody” on the train with new ideas (within the organization)? Just the other day I got the comment “But we’ve already tried that, it didn’t work..”.

As more and more communication goes on via text we have to start talking about what good communication is in digital text messages. Our end users today is living “their whole life” on the web and taking care of their business online – but we still have to be there to support and help. How do we do that when we lack eye contact, voice, tone, gestures and body language? I’ve held a small seminar on my workplace in this subject but I would be glad to discuss it further. Is it different between different libraries? How can you express “more” than just facts when you communicate with text? How important is it?

I work a lot with social media and find it to be a very good way of communicating with users. I want to hear your experiences and ideas! I also like the way social media brings the work place together – the staff is talking about what’s going on on Facebook on their coffee break. Can we develop this even further? Can we use these channels to create a creative spot for the staff to share about their daily work and thoughts (that I’m very curious about – I work in such a big library that it can be hard to keep track of all the people who work there.)?

I’m also interested in strategic communication planning. Have any of you done a plan and a follow-up in strategic communication? What was it about? Did it work?

Sara Lind
Stockholm University Library

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