Participants 2014

Karen Holt: Library Marketing


Hi Everyone! My name is Karen Holt.

I’m the Head of Reference & Instructional Services at the University of Texas – Pan American. I live on the United States-Mexico border and work in a bilingual, bicultural community.

Every academic library that I have worked at has struggled with the same issue. How can we better inform students about our services? Over 1,500 students recently took our library survey and the vast majority of them did not know about most of services, such as library instruction and receiving circulation notices by text. As a leader for outreach initiatives at my library, I want to do a better job of getting the word out about our services. I hope to chat with each of you about your marketing initiatives and bring back some ideas for how we can better market our services to students.

Twitter – @karenholt
Facebook –
LinkedIn –

Looking forward to seeing old friends and making new ones at Cycling for Libraries this year!


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